Grow an Engaged Facebook Group Full of Buyers!

Create a COMMUNITY that converts with
Engaged And Profitable Groups!


“From 300 to 1100 members –
in a new group”

Dr. Dré Cleveland
Your Personal POWER Coach


“It went from an empty room… to an engaged community. It’s fun again!”

Kay Langley
Crystal Intuitive


“5k in 4 days!
Thank you Sandra!”

Ali Mapletoft
Age of Reason Studios

So many course and membership creators would love a community, but they don’t know…

Most of all, they don’t know how to
turn members into buyers.

Sound familiar?  

Deeeeeep breath.  You’re in the right spot!

Let me show you how to go from having a ‘ghost town’ group, to one that’s full of people eagerly waiting for your next offer.  Really.

(Actually, this is waaaaaay more than just about Facebook groups… how nice would it be to have an easy launch where people can’t WAIT to PayPal you money?  Is that a heck yes?   Keep reading 🙂

Your group can be profitable,
even if it’s:

And my process works for

And the best part – you can have fun doing it!

Let me share how Engaged and Profitable Groups
takes you step-by-step to creating a thriving groupthat
fuels your business.

By the end of the program you’ll know how to:

Create momentum in your group

so members naturally engage and post on their own. (Buh-bye, crickets!)

Build real community

that supports each other – and you. One that’s there through thick and thin (yup, even during COVID)

Grow your

with ease and integrity. Forget “inviting” people – you know how annoying THAT is 😉

Own the newsfeed

without paying a cent in ads.
Engaged posts get shown to more people – it’s like free advertising people actually want to see!

Launch with confidence

Have an entire year of simple, effective, dare I say fun! product launches mapped out A-Z, from prelaunch to cart close

Monetize your group

Lovingly transition members into buyers.  Plus, they tell YOU what they want to buy and will pay before you create a single thing

Most Importantly

A community of ready-to-buy people is your BIGGEST, most VALUABLE business asset. 

Not your email list. Not even your program. (Crazy, right?)

Because when you have people who know, like and trust you, you’ll always find more ways to serve them – and they’ll gladly pay for it!

I show you how to build this profitable community in just 30 minutes a day. 

It’s time to engage & grow your community

so your next launch is a breeze

Engaged and Profitable Groups is a 14-week coaching program that gives you everything to create a profitable community.

Plus, you’ll get your ENTIRE YEAR OF LAUNCHES planned using my signature Group Launch Toolkit.

Let’s fill your group now, so your 2021 launches are ‘in the bag’.

“I Feel Like I Struck Gold!”

“Before I took the EPG course, I was seriously considering closing my group. I felt like I was talking to an empty room. Running the group felt like a lot of hard work that wasn’t even fun anymore. I enrolled in EPG in the hope it would help me. I feel like I struck Gold.

I began implementing Sandra’s suggestions and my group size and engagement began to grow immediately. I conducted a Facebook Live event that attracted more attendees than ever before. Members are engaging with me and with each other. The group is starting to feel like the community I always hope it would be. It’s fun again! EPG has also given me the confidence to launch a membership group that will be set up to thrive from the very first day. I highly recommend EPG.”

Kay Langley

Crystal Intuitive,

Take a sneak peek inside

Here, Let me give you a quick behind-the-scenes tour.


module one


This is where we lay the foundation for a thriving, profitable Facebook group. You’ll discover how to select options and settings for your specific goals. If you don’t have a group already, you’ll be well on your way to creating one once you finish this module. And if you do, don’t skip this module! Facebook is always adding new features, and you don’t want them all enabled by default. So listen in to find out why.

You’ll discover:

» The specifics of how to create or refine your group for maximum results, so the time, energy, and money you invest yield the results you want.

» How to define the purpose of your group, so you attract only the people who will take the actions you want them to take (for example, enroll in your membership, course, or coaching program).

» All the functionality in groups, so you can confidently navigate and manage your group, doing what you want to do quickly, easily, and frustration-free (if you’ve ever felt like tearing your hair out when trying to make something happen in your group, this is for you!).

» And more.

module two


As a busy entrepreneur, the last thing you want to do is waste your precious time in the black hole that is social media, right? I get it! That’s why, during this module, I’m sharing six ways to control your time—both in the group and managing it.

You’ll discover:

» How to effectively communicate to your group’s members, so you meet their expectations and keep them happy—a happy group is a profitable group (and it reduces the number of support tickets you receive, too!).

» A system for onboarding members in free and paid groups and then keeping track of them, so everyone in your group is always up to date on payments.

» What content to include in free groups versus paid groups, including examples and when (and how) to schedule them, so your content drives the actions you want your members to take.

» How to nurture the group culture you want: maintain boundaries, get rid of members who don’t adhere to them, and ensure your group is a fun, safe place for everyone.

» How to get past your fear of launching and how to launch, so you can start to experience the fun—and profitability—possible with Facebook groups.

» And more.

module three


Here, you’ll learn zero-cost and low-effort methods to grow your group (yessss!). I’ll share several strategies, and you can choose the ones that fit your personality and schedule. My guess is, though, that knowing they’re zero-cost and require little effort, you may want to do them all!

You’ll discover:

» Several different methods for adding your ideal clients to your group, so you’re reaching more people (without depleting your time, energy, and money resources!).

» How to choose the methods that best suit YOU so your group is a source of energy rather than an energy drain.

» Simple strategies that, once implemented, will grow your group on an ongoing basis, so you can finally stop working so hard!

» How to take advantage of Facebook’s algorithms and structure to maximize your return on time and energy invested.

» And more.

“300 members… to  715 & counting”

“When I first started EPG, I had just started my online community. I had run one before this one and it was only marginally successful. That’s why I knew that I needed Sandra’s course. It came at the perfect time. Because of the course and the incredible amount of support from Sandra, my 3 month old group is incredibly engaged, and I went from under 300 members at the start to about 715 and counting ( because of our current membership drive). I don’t think our group would have been as engaging without this course.”

Andrea Cleveland

Your Personal POWER Coach

module four


In this module, you’ll discover low-cost and higher-effort—and big return on investment—methods for growing your group. The effort will be worth it, as your group will be more engaged and profitable than ever!

You’ll discover:

»  How to avoid pitfalls business owners commonly experience as they strive to grow their groups, so you can take the fast track to profitability.

»  How to use specific tactics including challenges and contests to get more warm leads (potential buyers!) to join your group.

»  How to take advantage of Facebook’s software so it will suggest your group to new members (potential buyers!).

»  And more.

“20 members… 5K in 4 days”

If you want to learn how to run your Facebook group as a true community with heart and soul then Sandra is your women. She understands what makes people tick inside and out as well being a whizz at the tech side. Communities need special nurturing to convert to sales and Sandra is a master of the mindset and magic needed to make that happen. I just did my first real course launch and had a small win with 20 members signing up to generate $5K in 4 days. Thank you Sandra.”


Director at Age of Reason Studios &
Mentor to Independent Designers

module five


Having a group is good, but having an engaged group is great! When your group becomes a community where people interact and enjoy each other’s virtual company, members are more likely to think of you when it’s time to invest. This module is all about increasing and maintaining engagement, so your group is a hub for potential customers.

You’ll discover:

»  How to get your group engaged and keep them engaged, so you build momentum that lasts through every launch and beyond.

»  How to develop a posting schedule you can feel confident about in terms of its ability to engage members in precisely the right way.

»  Simple strategies that, once implemented, will engage your group on an ongoing basis, so you can finally stop working so hard!

»  And more.

“You are amazing”

“My group has grown, but more importantly, my group has become engaged because of the things I have implemented from the course. I have only implemented a handful of the strategies that Sandra includes in her amazing course and can’t wait to see what happens when I put more of her strategies into place! Now, I am confident that my group will be a vital part of my business that will enable me to serve my audience and to create a viable income. Thank you, Sandra! You are amazing.”

Magda Therrien

Knitwear designer,

module six


In this module, you’ll discover low-cost and higher-effort—and big return on investment—methods for engaging your group. The effort will be worth it, as your group will be more engaged and profitable than ever!

You’ll discover:

»  How to use advanced strategies to engage your group with fun and ease

»  How to use implementation weeks to engage your group (especially your paid groups – hint you’ll LOVE our implementation weeks)

»  How to use gamification, rewards and more to get and keep members engaging

»  How to use get togethers (in-person and virtual) to form connections and engagement within your group

»  And more.

module seven


Running a thriving Facebook group is fun, but we’re truly here for the money, right?! Now that you know how to grow and engage your group, it’s time to dig in. This is where you discover how to manage your group before, during, and after a launch, so you earn as much of the green as possible! In this module, you’ll discover low-cost and higher-effort—and big return on investment—methods for growing your group.

You’ll discover:

»  Who to hire, and when, and when to work with volunteers (and when not to), so you get the help you need when you need it. 

»  Your role as the host and leader, so you spend your resources only on what you need to, and not on what you don’t need to! 

»  How to bring on colleagues to help take more off your plate and give your members a great variety of wisdom! 

»  And more.

module eight


Although you’ll discover tons of time-saving strategies earlier on in the course, at some point, you may want to outsource some of the administrative tasks running a group requires. Who you hire is just as important as when you hire, and here, we’ll cover all the important details of building a team.

You’ll discover:

»  How to use your group to launch your next offer, so you’re launching to a group of warm, enthusiastic buyers—reaching a greater number of people and earning greater profits (can I get a “heck, yeah”?). 

»  Exactly what to do in your group before, during, and after you launch to maximize your return on time, energy, and money invested—and to maximize your profits.

»  What to do to turn your Facebook group into profits, so you can reap the rewards of all your genius. 😉 

»  How to transition from a free group to a paid group, so you can welcome the members of your new paid community without abandoning your free members. 

»  And more.

A 14-week coaching experience that gives all the tools and strategies for an engaged and profitable Facebook group

Heads up: this isn’t a ‘DIY’ course.

It’s a fully supported coaching program where we’re with you, every step of the way.

Modules are released over the 14-week period so we work through everything as a group.

You get weekly live coaching, implementation weeks, and accountability groups so you don’t just learn what to do, you apply it so you get results!

Let’s see everything you get!

All together it’s over $10,600 in real-world value –
but I’ve bundled it together for a hefty savings you’ll love!

Join Engaged And Profitable Groups for just:

3 monthly payments of

most flexible

One-time payment of

best value

Did you spot the bonuses?!

I specifically included these bonuses to get you even better results, like…

bonus one


Join the exclusive Engaged and Profitable Groups private Facebook group to post your questions and celebrations, engage with other likeminded businesspeople, and share your experiences. The added benefit: you’ll get to see exactly how I run a private, paid group!

bonus two


A POD (“Progress On Demand”) is a “high touch” small group that meets weekly, where each member reports on the completion of their one thing that they’ve identified the week before as the most important next step for them to take that will get the results they are after, or will lead them closer to achieving those results. If you want to ensure you implement this course and get accelerated results, join one of the PODs led by previous EPG participants and trained by accountability coach Richard Ralston.

bonus three


For Increased Engagement and FUN by Engagement Expert Tama-Lea Lorenzen (week of January 11th)

A virtual scavenger hunt explodes engagement in your group, leading to massive conversions during your next launch. It also creates unstoppable momentum for higher completions of your online course and generates emotional connections in your membership, so members stick around! You’ll receive printable step-by-step instructions, video instruction, and a live Q&A call to get all your questions answered.

“I hope you all are jumping on this fast!”

This is an amazing opportunity that you should not allow to pass by. That is an incredible opportunity to go deep on your own Facebook group and really get dialed into your best next steps for optimal growth and engagement. Your Facebook group is one of your most strategic business assets. Don’t let this opportunity slip by. Sandra is the very best person to help you learn how to best serve your audience through your various Facebook groups.

I took this course in the beta launch period in the spring and within a couple of weeks got 150 new members in my Free Facebook group just by taking action on the things Sandra shared. My original group had over 3,000 members but it was stagnant. It was hard to get people to talk or share. We’ve added over 500 new members since then and we have lots of engagement. Plus, I love the groups a whole lot more than I did in February.

Also, the course and Sandra’s expertise has helped me figure out how to manage my paid Facebook group and my free Facebook group differently so that the paid group feels special. Before Sandra’s input, I was pretty much treating them both the same, and I was confused, and so were my members.

Sandra’s course and input game me clarity so that I no longer fear that I’m doing it wrong or not serving my members well. These two Facebook groups, the free and the paid membership, are integral to my future plans for my business.


Author, gardener, & herbalist

So how did I become the
go-to gal for groups?

Hey there, I’m sandra de freitas

Nice to meet you!  *waves* 👋

Straight up, I didn’t plan to focus on groups.

As a business coach for over 15 years, my specialty was (and is!) in launches.

Back in 2016, Stu McLaren asked for my help to launch TRIBE, his signature course on membership sites and how to generate recurring revenue in your business.

Then he asked me…

“What if you created a Facebook group to help with the TRIBE launch?”

It worked SO well that after the launch he asked…

“What if you created a Facebook group for the people who purchased TRIBE?”

THEN he asked,

“What if you became Head Coach in the high-end TRIBE + program?”

By then the community had racked up millions of dollars in sales.  Our 6 Facebook groups were not only wildy engaged, they were wildly profitable.

And EVERYONE noticed.

When I decided to go back into my own business full-time, the number one question people asked me was.

“Can you help me create an engaged and profitable Facebook group?!”

I realized I’d gotten creating, running, and monetizing Facebook groups down to a T.

I blended my launch strategy with group strategy to develop my own signature process that creates profitable launches on repeat.

Even with small groups.  Even with new products.  Even if you’re just selling an IDEA to your community – and haven’t created a dang thing yet.

I knew this profitable group process could help SO many course and membership creators, which is why I created this program.

Let me guide you through building an engaged and profitable group!

Let me guide you through building
an engaged and profitable group!

Ok, maybe you’re wondering…

A: All you need is just a handful of sales of your memberships, programs, or courses to cover your investment. And you’ll make those sales so much more quickly when you know exactly how to utilize the amazing tool groups can be.

A: I get it. I’m a business owner, too. I know how much of a time suck social media can be … but I also know proven strategies for saving time—for ensuring that the small amount of time you invest in managing your groups when you know what you’re doing pays off! What you learn in this course will save you so much time, you might even wonder how you filled it before. 

Past participants implemented the most during our Implementation Weeks which laid out what to do each day to catch up and implement the most vital parts of the program. Implementation Weeks were reported by past participants as their favourite feature of the course. It brought on a fun competitive spirit in the group.

We are introducing Accountability Groups (PODs) in our program. A POD is a “high touch” small group that meets weekly. Each member reports on the completion of their one thing that they’ve identified the week before as the most important next step for them to take that will get the results they are after, or will lead them closer to achieving those results. If you want to ensure you implement this course and get accelerated results, join on of our PODs.

A: Set aside about an hour to watch each weekly lessons, and then an hour or two each week to implement. We cover one module per week, with two weeks being implementation weeks where you won’t get any new content, but you’ll have time to catch up or implement what you’ve learned so far.

A: Yes! You’re in a great space: you can start your group off on the right foot from the very beginning. I’ll show you how to start your group from scratch.

A: Absolutely! I’ve helped many business owners grow their groups even when they’d become stagnant, dormant, comatose, or full of crickets for months! I’ll show you how to liven up your group and I’ll explain why it stopped growing so you can avoid that in the future.

A: Yep! Groups that grow too fast or without boundaries and rules can get a little unwieldy! But I’ll show you what to do to make any necessary repairs and cultivate the kind of culture you want your members to experience.

A: Yes, there are specific strategies you can use to ensure you’re targeting your ideal clients, to ensure you’re giving them what they want and need, and to encourage them to buy. I’ll show you!

A: Yes! I’ll show you how to get volunteers to help you manage your group, or when to hire paid help if you don’t want to manage everything on your own.

A: Remember, it’s my specialty to get and keep you engaged. 😉 Seriously, though, you’re not going to get results until you’ve made the decision that you’re going to take action and do things differently. I’ll do everything in my power to support you, but you have to do the work!

A: Yes! That’s exactly what my How-To Vault is for. Although I don’t cover the tech inside the modules, the How-To Vault is made up of video lessons on how to use the technology to do each of the tasks I recommend in the modules. I take you step-by-step through the processes. As you watch, you can follow along, do the steps, and pause the videos when you need to. The only technology you need for this course is a webcam or smartphone and a photo editor (Canva is a good free option).

A: If you choose to run Facebook ads during this course, you’ll have to pay for that—but it’s optional! And if you don’t want to edit your own images for posting in your group, you may want to hire someone to do that.

A: You can always post questions in the private Facebook group, and I’ll do my best to answer them there. Also, we’ll have weekly Q&A calls throughout the course. You can send your questions ahead of time, or ask me on the call.

A: Of course—I understand. Ask your spouse to read this page and imagine how much more successful your business will be when you have the systems in place to make money with it … and how much less overwhelmed you’ll be when things are flowing smoothly! You’ll have so much more time to spend with your spouse, and you’ll be able to relax, knowing your group is working hard in the background to make you money.

Each registration allows for one team member in the Facebook Group. So whether you are a solopreneur or your company employs 500 people, we keep things fair by only letting one representative in per registration.

  • Getting Facebook to suggest your group checklist
  • Challenge guide, email list and checklist
  • Beta/Founders Launch checklist
  • Live Launch checklist
  • Webinar Launch checklist
  • Post Launch checklist
  • and plenty more

The “How to” Vault is where we put all the demo videos of how to do things in your group such as:

  • How to set up Membership Preapprovals
  • How to set up Social Learning Units
  • How to create and use Topics
  • How to create and use Announcements
  • How to Find your Top Contributors
  • How to Stream a Zoom Webinar into your group

Step by step video, podcast-style audio etc

Content is delivered in our course platform and in a podcast-style audio, so you can listen to each module on the go. The “How To” Vault is not available in podcast-style simply because this whole module is very visual, with you watch me demonstrate how to do things in Facebook Groups.

We will drip one module per week with three weeks being implementation weeks where no modules will be dripped so you can catch up and implement what you have learned so far.

We will drip one module per week with three weeks being implementation weeks where no modules will be dripped so you can catch up and implement what you have learned so far.

If, after two weeks of being enrolled in the course, you don’t believe it’s worth the investment, request a full refund and we’ll send it to you.

It’s 100% risk free

“5-figure months… Best decision I ever made!!!”

“Hiring Sandra to help me with two of my launches and to grow my group, it was the best decision I ever made!!! My FB group grew from 600 to almost 3,000 in 3 weeks. We brought in 250 new members in the first launch and 221 during the second launch. Both launches brought in 5 figure months.


Psychic medium, teacher and coach

Profit using the Launch Toolbox for the simplest, low-tech, high-profit launch.

You’ll walk away with absolutely everything you need to attract the right members to your group, increase engagement, and grow the group into a thriving community.

Us program creators have lots on our plate already.  Why add something else?

Because this is the ONE thing that gives you the BEST ROI.

Maybe you feel like you’ve done all the usual group stuff – challenges, giveaways, memes, inspirational quotes, and even cat pictures!

But you were missing the most important parts:

You need the full strategy to ATTRACT, GROW, and MONETIZE your group.

If you’re reading this, I bet you don’t want another high-tech, stressful launch where you do alllll that work… and nobody buys.

You don’t want to go through THAT again, do you?

(Ugh, just writing that makes me shiver!)

That’s the magic of a group.

With a community, you’re surrounded by people who jump at the chance to take the next step with you.

You don’t have to waste time creating something you *hope* will sell – members TELL you what they want.  (And even pay you to create it!)

And with the Launch Toolbox you’ll see how to have a low-pressure, high-profit launch without all the techy mumbo-jumbo you usually hear about.

I’m here to support you.  I want you to succeed.  

I’m confident that what I teach works. I’ve seen it work in my own groups, groups I manage, and the groups my students manage.

That’s why this is a 14-week coaching experience where myself and our community are there with you every step of the way.

Building and maintaining an engaged, thriving group with a fun, supportive culture is one of the best ways I know to reach more people, change more lives, and, of course make more money whenever you launch. 

I can’t wait to support you inside
Engaged And Profitable Groups.

Here’s how I help you create your own Engaged and Profitable Group!

I REALLY want to see you succeed.  

And I know you want to succeed, too. You started your business because you want to help people—the more, the better. 

Growing a community is the best way to make that happen. Let’s do this, together!

Join Engaged And Profitable Groups for just:

3 monthly payments of

most flexible

One-time payment of

best value

© 2019 – 2020 Sandra De Freitas, De Freitas Consulting Inc |